Virtual environment technologies create immersive computer-generated environments simulating real-world gaming, education, healthcare, and entertainment scenarios. Users can interact with objects and people, enhancing learning and skill development without real-world risks. Virtual environment technologies are becoming more accessible, affordable, and popular, revolutionizing your interaction with technology and the world. Companies must activate virtual environment capabilities to unleash the power of advanced technologies. The article published on AiThority by Sudipto Ghosh delves into the escalating interest of organizations to activate virtual environment technologies.
Marketing Spend Statistics to Activate Virtual Environments
Sitecore’s report shows that most marketers plan to invest in metaverse-like technologies or build a foundation to become metaverse-ready within 2-3 years. Already, 31% have a metaverse-ready strategy, while 56% invest in immersive content such as AR/VR. Early investments in mixed reality tech are strategic for marketers targeting consumers with access to virtual reality or gaming consoles. 87% of consumers expect the metaverse to shape their shopping and brand interactions. Thus, marketers should act fast and activate a virtual environment to meet consumer demand.
In its latest report, Sitecore suggests that two-thirds of marketers with a metaverse-ready strategy could spend more than 10% of their marketing budget on campaigns to activate virtual environments. Additionally, 71% of marketers may work with influencers in the metaverse space. Meanwhile, consumers’ expectations for brands to sell and advertise in the metaverse are high. 88% of those surveyed expect to see brands in the metaverse in the next 1-2 years. To capture this growing interest, 69% of marketers plan to build metaverse experiences in 2023.
Provide Hyper-Personalization
Sitecore’s report on the metaverse and its impact on IT management found that more than half of the consumers (51%) are interested in using it to escape reality. However, there is still a gap between consumers’ expectations and the actual virtual environment experiences that brands are providing. Consumers want their avatars to look like them but with improved features. Therefore, brands must create diverse and inclusive experiences that encourage engagement from all avatars. Creating a community of like-minded people is also essential for brands building in the metaverse. Consumers are eager to meet new friends, spend time with family, learn about new cultures, and make new connections.
To read the original article, click on https://aithority.com/technology/virtual-reality-technology/one-in-three-marketer-is-metaverse-ready-sitecore-report-2022/
